Facebook Ads.
Facebook and Meta ad campaigns that bring in leads and sales. Audience building, creative, and budget management for businesses across Lincolnshire and the UK.
Facebook Ads Built Around Who Actually Buys
Facebook still reaches more people in the UK than any other social platform, and for a lot of local businesses it's the cheapest route to a new customer. The problem is that boosting a post isn't a campaign. We build proper Meta campaigns with real audiences, tested creative, and tracking that survives contact with reality. For Fluffy Tails, Facebook was the entire sales channel before they had a website, with every order arriving as a DM. We know what these platforms are worth when they are the thing keeping a business running.
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Why Choose
Brink?
Audiences, Not Guesswork
Meta's targeting is only useful if you know who you're aiming at. We start from your actual customers, build lookalikes from that data, and layer in retargeting for people who already visited your site. Broad targeting has its place and we use it when the data says to, but we decide that from results, not from whatever Meta suggests by default.
Creative Made for the Feed
Most Facebook ads fail on the first frame. People scroll past anything that looks like an advert dropped into a personal feed. We write and design ads that earn a second of attention, then give the viewer a clear reason to act. Our creative team handles photography and video when the ad needs it rather than making do with stock.
Tracking That Still Works
Attribution on Meta has been patchy since the iOS privacy changes. We set up the Conversion API server side, tag everything properly, and tie results back to your website analytics or CRM. If we can't measure a campaign honestly, we'll tell you before you spend on it.
What's Included
Key features and benefits of our facebook ads service.
Lead Generation Campaigns
Instant forms and website lead campaigns for service businesses that need enquiries. We set the form up to filter out time wasters rather than maximise raw volume.
Sales & E-Commerce Campaigns
Catalogue ads, dynamic retargeting, and conversion campaigns for online stores. Product feed setup included if you don't already have one running.
Retargeting
Campaigns aimed at people who visited your site, watched your video, or engaged with your page and didn't convert. Almost always the cheapest results in the account.
Local Awareness
Radius targeting for businesses that serve a specific patch of Lincolnshire or a single town. Useful for openings, events, and trades who only want work within a sensible drive.
Our Process
A proven workflow that delivers predictable results.
Account & Offer Review
We look at what you sell, who buys it, and what you have tried before. If there's an existing ad account we go through it properly to see what worked, what burned money, and what data is worth keeping.
Pixel & Conversion API Setup
Pixel installation, server side tracking through the Conversion API, and event configuration for the actions that matter. Enquiries, purchases, calls. Without this the reporting is fiction.
Audience & Campaign Build
We build the audiences, structure the campaigns around a single clear objective, and write the copy and creative. Every campaign launches with several ad variations so we learn something in the first week.
Test, Cut, Scale
Small test budgets first. We kill the losers quickly and move spend behind whatever is working. Once cost per result is stable we scale gradually, because pushing budget too fast is the quickest way to break a campaign that was fine.
Monthly Reporting
Spend, leads or sales, cost per result, and what we are changing next. If the numbers aren't good enough we say so rather than dressing up reach and impressions as progress.
Facebook Ads Management
We run Facebook and Meta ad campaigns for businesses in Lincolnshire and across the UK. Some clients want a steady flow of enquiries. Some want online sales. Some want people through the door of a shop in Louth or Grimsby. The approach changes, but the principle doesn’t: every pound should be traceable to something that matters.
Why Facebook Still Works
Facebook gets written off regularly and keeps outperforming the things meant to replace it. Its reach in the UK is still the widest of any social platform, the targeting is still the most detailed, and the cost per result for local service businesses is often lower than anywhere else. It skews older than Instagram or TikTok, which is an advantage if your customers are homeowners, parents, or anyone making a considered purchase rather than an impulse one.
Where it struggles is with audiences under about 25, and with businesses that have nothing visual to show. We’ll say so rather than take the budget.
Facebook and Instagram Together
Both run from the same Ads Manager, and for most campaigns we let Meta distribute across both while watching where the results actually come from. When the audience clearly sits on one platform we build for it specifically. Our Instagram ads page covers that side in more detail, and the wider paid social service takes in LinkedIn and TikTok too.
Where It Fits Alongside Search
Google Ads catches people already looking for what you sell. SEO catches them when they get round to searching. Facebook catches them before either, while they are scrolling and not thinking about you at all. That makes it the right tool for demand you need to create rather than demand that already exists. Most of our retainer clients run paid social and search together for exactly that reason.
What We Will Not Do
We won’t boost posts and call it advertising. We won’t run campaigns without working conversion tracking. We won’t tell you Facebook is the answer when your audience isn’t on it or your offer isn’t ready. Testing first exists so you can find out whether to spend more, not so you can be locked into a budget that was never going to work.
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Frequently Asked Questions
Common questions about our facebook ads services.
How much do I need to spend on Facebook ads?
What is the difference between Facebook ads and Meta ads?
Is Facebook still worth it for my age group of customer?
Can you fix an account someone else set up badly?
Do you handle the creative or do I need to supply it?
Will I own the ad account?
How is this different from your social media management?
Get a free Facebook ads review
Already running Meta campaigns? We'll go through the account and tell you what's working, what's wasting money, and what we would change. No commitment either way.
Not running Facebook ads yet?
If you have never advertised on Meta, we'll work out whether your audience is actually there, what budget it would take to test properly, and what results are realistic. Honest answer either way.