E-Commerce.
E-commerce websites that sell. We build online shops for Grimsby and Lincolnshire businesses using Shopify, WooCommerce, and custom solutions.
Online Shops Built to Sell
Most e-commerce sites lose customers somewhere between browsing and checkout. We build online shops where every step, from product pages to payment confirmation, works to get people to the end. We helped Fluffy Tails move from taking orders through Facebook messages to running a proper WooCommerce store with over 100 products, and helped Twist and Flip restructure complex service and product offerings into a shop that actually makes sense to their customers.
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Why Choose
Brink?
We Fix the Catalogue First
Before we open a design tool, we work through your product range and figure out how to structure it so customers can actually find what they want. When we built Fluffy Tails' store, we reorganised their entire range by pet type and product category, with ingredient breakdowns and feeding guides on every page. That kind of thinking is the difference between a shop people browse and a shop people buy from.
Checkout That Doesn't Lose People
Cart abandonment sits around 70% industry-wide, and most of it comes down to a clunky checkout. We strip out unnecessary steps, add the right trust signals at the right moments, and make sure payment is straightforward. If your customers are mostly coming from their phones, and they probably are, mobile checkout gets particular attention.
It Connects to Your Business
An online shop that doesn't talk to your other systems just creates more admin. We integrate e-commerce with CRM, accounting, inventory management, and marketing tools so orders flow through without you manually re-entering data. For Twist and Flip, that meant connecting their WooCommerce store to a custom CRM and automated workflows, which cut hours of weekly admin.
What's Included
Key features and benefits of our e-commerce service.
Platform Expertise
We work with Shopify, WooCommerce, and custom builds. Each platform suits different businesses, and we'll be honest about which one fits yours rather than pushing what's convenient for us.
Payment Integration
Stripe, PayPal, WorldPay, Square, and more. We set up the right combination of payment options for your customers and help you understand the processing fees involved.
Inventory Management
Stock control that actually works, including variants, bundles, backorders, and automated low-stock alerts. We connect it to your warehouse or supplier systems where needed.
Conversion Focused
We think about what makes someone click 'buy' and work backwards from there. Product photography standards, trust signals placed where hesitation happens, and a checkout that stays out of the way.
Our Process
A proven workflow that delivers predictable results.
Product & Catalogue Planning
We map out your product range, categories, and variations. This covers pricing structure, shipping zones, and how products relate to each other for cross-selling and upselling.
Platform Selection
We typically recommend WooCommerce for most businesses, but we'll also consider Shopify or a bespoke solution based on your catalogue size, technical needs, budget, and where you want to be in two years.
Design & Build
Your storefront gets designed around your brand and your customers' shopping habits. Product pages, category layouts, and the full checkout flow are built and tested on real devices before anything goes live.
Payment & Shipping Setup
We configure payment gateways, set up shipping rules and zones, and connect any third-party systems your business relies on. Tax calculations, delivery options, and order notifications are all handled here.
Launch & Optimise
After thorough testing with real orders, we launch and monitor. Post-launch, we track where customers drop off and make adjustments to improve conversion rates over time.
Related Services
Explore other services that might interest you.
Web Design
Bespoke website design for businesses in Grimsby and Lincolnshire. Custom-built sites that look right for your brand and do the job of converting visitors into customers.
Learn more →Managed Web Hosting & Support
Reliable, fast web hosting with proactive support. We handle servers, security, and updates so you can focus on running your business.
Learn more →WordPress Support & Hosting
Specialist WordPress hosting and support for Grimsby businesses. We keep your WordPress site fast, secure, and up-to-date.
Learn more →Frequently Asked Questions
Common questions about our e-commerce services.
Which e-commerce platform should I use?
We're currently selling through social media. Is it worth moving to a proper shop?
How do you handle product photography and descriptions?
Can you migrate my existing online shop to a new platform?
What ongoing costs should I budget for?
How long does it take to build an online shop?
Ready to sell online?
Let's talk about your products and figure out the right e-commerce setup for your business.