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E-Commerce

E-Commerce.

E-commerce websites that sell. We build online shops for Grimsby and Lincolnshire businesses using Shopify, WooCommerce, and custom solutions.

Our Expertise

Online Shops Built to Sell

Most e-commerce sites lose customers somewhere between browsing and checkout. We build online shops where every step, from product pages to payment confirmation, works to get people to the end. We helped Fluffy Tails move from taking orders through Facebook messages to running a proper WooCommerce store with over 100 products, and helped Twist and Flip restructure complex service and product offerings into a shop that actually makes sense to their customers.

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E-Commerce
100+ Projects Delivered
15+ Years Experience
24/7 Support Available
E-Commerce
Why Choose Us

Why Choose
Brink?

We Fix the Catalogue First

Before we open a design tool, we work through your product range and figure out how to structure it so customers can actually find what they want. When we built Fluffy Tails' store, we reorganised their entire range by pet type and product category, with ingredient breakdowns and feeding guides on every page. That kind of thinking is the difference between a shop people browse and a shop people buy from.

Checkout That Doesn't Lose People

Cart abandonment sits around 70% industry-wide, and most of it comes down to a clunky checkout. We strip out unnecessary steps, add the right trust signals at the right moments, and make sure payment is straightforward. If your customers are mostly coming from their phones, and they probably are, mobile checkout gets particular attention.

It Connects to Your Business

An online shop that doesn't talk to your other systems just creates more admin. We integrate e-commerce with CRM, accounting, inventory management, and marketing tools so orders flow through without you manually re-entering data. For Twist and Flip, that meant connecting their WooCommerce store to a custom CRM and automated workflows, which cut hours of weekly admin.

What's Included

Key features and benefits of our e-commerce service.

Platform Expertise

We work with Shopify, WooCommerce, and custom builds. Each platform suits different businesses, and we'll be honest about which one fits yours rather than pushing what's convenient for us.

Payment Integration

Stripe, PayPal, WorldPay, Square, and more. We set up the right combination of payment options for your customers and help you understand the processing fees involved.

Inventory Management

Stock control that actually works, including variants, bundles, backorders, and automated low-stock alerts. We connect it to your warehouse or supplier systems where needed.

Conversion Focused

We think about what makes someone click 'buy' and work backwards from there. Product photography standards, trust signals placed where hesitation happens, and a checkout that stays out of the way.

Our Process

A proven workflow that delivers predictable results.

01

Product & Catalogue Planning

We map out your product range, categories, and variations. This covers pricing structure, shipping zones, and how products relate to each other for cross-selling and upselling.

02

Platform Selection

We typically recommend WooCommerce for most businesses, but we'll also consider Shopify or a bespoke solution based on your catalogue size, technical needs, budget, and where you want to be in two years.

03

Design & Build

Your storefront gets designed around your brand and your customers' shopping habits. Product pages, category layouts, and the full checkout flow are built and tested on real devices before anything goes live.

04

Payment & Shipping Setup

We configure payment gateways, set up shipping rules and zones, and connect any third-party systems your business relies on. Tax calculations, delivery options, and order notifications are all handled here.

05

Launch & Optimise

After thorough testing with real orders, we launch and monitor. Post-launch, we track where customers drop off and make adjustments to improve conversion rates over time.

Frequently Asked Questions

Common questions about our e-commerce services.

Which e-commerce platform should I use?
For most businesses, we recommend WooCommerce. It gives you full control over your store, more flexibility with how things work, and you own everything outright. If you already run WordPress, it slots straight in. Shopify can work for simpler product catalogues where you'd rather not manage hosting yourself, but the monthly fees and transaction charges add up. We also build bespoke e-commerce solutions for businesses with specific requirements that off-the-shelf platforms don't cover. We'll give you a straight recommendation based on your products, budget, and where you want to be in a couple of years.
We're currently selling through social media. Is it worth moving to a proper shop?
Usually, yes. We built Fluffy Tails' entire store for exactly this reason. They were handling every order through Facebook DMs, which worked at small volumes but became unmanageable. Within two weeks of launching their WooCommerce store, orders were flowing through properly with payment processing, shipping calculations, and inventory tracking handled automatically. The time saved on admin alone justified the investment.
How do you handle product photography and descriptions?
We can work with what you have, or help you get better assets. We provide clear guidelines for product photography that works on your store, covering image sizes, backgrounds, and angles. For descriptions, we can write them or coach you on what converts. Every product page should answer the questions a customer has before they add something to their basket.
Can you migrate my existing online shop to a new platform?
Yes. We've migrated shops between Shopify, WooCommerce, Magento, and Wix. Products, customer accounts, order history, and SEO rankings are all preserved. We plan migrations so there's minimal disruption to your sales, and redirects are set up properly so you don't lose Google rankings.
What ongoing costs should I budget for?
Our hosting and ongoing support packages start from around £25 per month, depending on the level of support your store needs. On top of that, you'll have payment processing fees of typically 1.4-2.9% per transaction, plus any premium plugin licences. We give you a full cost breakdown during planning so there are no surprises after launch.
How long does it take to build an online shop?
A focused store with under 50 products can launch in 3-4 weeks. Larger catalogues with hundreds of products, complex variants, and system integrations typically take 8-12 weeks. We built the Fluffy Tails store in 2 weeks because the scope was clear and the client was quick with product content. Realistic timelines depend mostly on how fast product images and descriptions come together.

Ready to sell online?

Let's talk about your products and figure out the right e-commerce setup for your business.