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Social Media Marketing

Social Media Marketing.

Strategic social media marketing that builds your brand and generates leads. Content creation, management, and advertising for Grimsby and Lincolnshire businesses.

Our Expertise

Social Media That Does Something

Posting three times a week and hoping for the best isn't a social media strategy. We plan content around what your audience actually responds to, manage your channels properly, and run paid campaigns when organic reach isn't enough. For businesses like Fluffy Tails, social media was their entire sales channel before we built their website, with all orders coming through Facebook DMs. We understand how important these platforms are when they're your main connection to customers.

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Social Media Marketing
100+ Projects Delivered
15+ Years Experience
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Social Media Marketing
Why Choose Us

Why Choose
Brink?

Strategy Before Content

We don't start creating posts until we've worked out who you're trying to reach, what they care about, and what you want them to do. A local trades business and a retail shop need completely different approaches to social media. We figure out what works for your specific situation and build a content plan around that.

Paid and Organic Together

Organic reach on Facebook and Instagram has been declining for years. If you're only posting organically, most of your followers aren't seeing your content. We combine organic posting with targeted paid campaigns so your content reaches the right people. Paid social lets you target by location, demographics, interests, and behaviour in a way that organic can't.

We Track What Matters

Follower count is a vanity metric. We care about engagement, website traffic, enquiries, and sales that come from social media. We set up proper tracking so you can see which posts and campaigns actually drive business, not just likes.

What's Included

Key features and benefits of our social media marketing service.

Content Creation

We write posts, create graphics, and produce short-form video content. Everything is on-brand and planned around a strategy, not thrown together last minute.

Community Management

We reply to comments, respond to messages, and engage with your audience. This is where trust gets built and where potential customers decide if they like you.

Paid Social

Targeted advertising on Facebook, Instagram, and LinkedIn. We run campaigns to reach new audiences, retarget website visitors, and promote specific offers or events.

Analytics & Reporting

Monthly reports that focus on business results, not vanity metrics. We track what social media actually generates for your business and use that data to improve.

Our Process

A proven workflow that delivers predictable results.

01

Audit & Strategy

We review your current social presence, look at what your competitors are doing, and identify where your audience spends time. The output is a clear strategy with platform recommendations, content themes, and posting frequency.

02

Content Planning

We create a monthly content calendar with post ideas, copy, and visual direction. You approve it before anything goes live. Content is planned around your business goals, not around what's trending.

03

Creation & Scheduling

We write the copy, create or source the visuals, and schedule everything. If you need photography or video content, we can produce that too through our creative team.

04

Community Management

We monitor your channels, respond to comments and messages, and engage with your audience. Consistent engagement builds trust and keeps your brand visible in people's feeds.

05

Reporting & Adjustment

Monthly reports cover engagement, reach, website traffic from social, and any leads or sales generated. We adjust the strategy based on what the data shows, not what we assumed would work.

Frequently Asked Questions

Common questions about our social media marketing services.

Which social platforms should my business be on?
It depends where your customers spend their time. B2C businesses usually do well on Facebook and Instagram. B2B companies get more from LinkedIn. We don't recommend being on every platform for the sake of it. It's better to do two platforms well than five platforms poorly. We'll recommend based on your audience and what you can sustain.
How often should we be posting?
Consistency matters more than volume. For most businesses, 3-5 posts per week on your main platform is a good target. But a well-planned post that gets engagement is worth more than daily posts that nobody interacts with. We'll find the right frequency for your audience.
Do you create all the content, or do we need to provide things?
We create everything, including copy, graphics, and short videos. Having access to photos of your team, your work, or your products makes the content more authentic, so we'll ask for those where possible. But you don't need to come up with ideas or write anything yourself.
Can you manage paid social advertising?
Yes. We run Facebook Ads, Instagram Ads, and LinkedIn Ads. Paid social is particularly effective for reaching specific demographics, retargeting people who've visited your website, and promoting time-sensitive offers. We manage the budget, targeting, and creative.
How do you measure whether social media is working?
We track engagement, reach, website traffic from social channels, and most importantly, any enquiries or sales that come through. Likes are nice but they don't pay bills. We set up tracking so you can see the actual business impact.
We've tried social media ourselves and it fizzled out. What would be different?
Usually it fizzles because there's no plan, no consistency, and nobody has time to keep it up alongside running the business. We take it off your plate entirely. You get a content calendar to approve each month, and we handle everything from there. The other difference is paid reach. If your organic posts aren't getting seen, targeted ads fix that.

Get your social media sorted

Let's build a social media strategy that fits your business and actually gets results.