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PPC & Search Advertising

PPC & Search Advertising.

Get immediate visibility with targeted Google Ads and search advertising. We create campaigns that deliver leads and sales for Grimsby businesses.

Our Expertise

PPC That Pays for Itself

Google Ads can waste money fast if nobody is watching the account properly. We manage PPC campaigns for businesses across Lincolnshire, keeping a close eye on what's working and cutting what isn't. For Benjamin Edwards, we ran targeted Google Ads campaigns to promote specific job listings to the right candidates in the right locations. The approach changes with every client, but the principle stays the same: every pound of ad spend should be traceable to a result.

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PPC & Search Advertising
100+ Projects Delivered
15+ Years Experience
24/7 Support Available
PPC & Search Advertising
Why Choose Us

Why Choose
Brink?

We Watch the Numbers Daily

PPC accounts need regular attention. We check search term reports to block irrelevant queries, adjust bids based on performance, and pause underperforming ads before they eat through your budget. A campaign that ran well last month might need completely different settings this month. We stay on top of it so you don't have to.

Landing Pages That Convert

Sending paid traffic to your homepage is one of the most common mistakes we see. We build dedicated landing pages for PPC campaigns that match the ad copy, answer the searcher's question, and make it easy to take the next step. The ad gets the click, the landing page gets the conversion. Both need to work together.

Transparent on Spend and Results

You'll always know exactly what was spent, how many leads it generated, and what each lead cost. We don't hide behind impressions or click-through rates. If a campaign isn't delivering a return that makes sense for your business, we'll either fix it or recommend stopping it. We'd rather lose a management fee than waste your ad budget.

What's Included

Key features and benefits of our ppc & search advertising service.

Google Ads

Search campaigns, display ads, shopping ads, and remarketing. We set up the campaign types that fit your business and ignore the ones that don't.

Keyword Strategy

We target keywords with genuine purchase intent and block the ones that waste money. Search term reports are checked regularly to keep spend focused.

Landing Pages

Dedicated pages built to convert PPC traffic. Message match, clear calls to action, and fast load times. Not your homepage with a different headline.

Conversion Tracking

Proper tracking from day one so we know exactly which clicks turn into leads or sales. Without this, you're guessing, and guessing with ad budget is expensive.

Our Process

A proven workflow that delivers predictable results.

01

Audit & Research

If you have existing campaigns, we audit them first. If you're starting fresh, we research your competitors, target keywords, and estimated costs. Either way, you get a clear picture of the opportunity before spending anything.

02

Campaign Build

We structure campaigns around your services or products, write ad copy, set up targeting, and build landing pages if needed. Everything is configured for proper conversion tracking from day one.

03

Launch & Monitor

Campaigns go live and we monitor performance closely during the first few weeks. Search term reports are reviewed, negative keywords are added, bids are adjusted, and underperforming ads get paused.

04

Optimise & Scale

Once we have enough data to see what's working, we shift budget towards the best-performing campaigns and test new approaches. Monthly reports show what changed and what it produced.

Frequently Asked Questions

Common questions about our ppc & search advertising services.

How much should I spend on PPC?
It depends on your industry, your location, and what you're selling. Some businesses get results from £500/month in ad spend. Others need £2,000+ to compete. We'll research your market and give you a realistic budget recommendation before you commit. Starting too small in a competitive market just wastes money slowly.
How quickly will I see results?
You can see clicks and traffic on day one. Meaningful conversion data usually takes 2-4 weeks to accumulate. Optimal performance takes a few months of testing and refining. PPC gives faster results than SEO, but it still needs time to optimise properly.
What's your management fee?
Our fees are based on campaign complexity and ad spend level, typically 15-20% of spend with a minimum monthly fee. We'll give you clear pricing upfront. There are no setup fees for existing accounts, and new account builds are charged at a flat rate.
Can you take over my existing Google Ads account?
Yes. We audit existing accounts regularly and usually find quick improvements in the first week, things like wasted spend on irrelevant search terms, missing negative keywords, or ads pointing to the wrong landing pages. We'll do a free audit so you can see what we'd change before you commit.
Do you handle Microsoft/Bing Ads too?
Yes. Bing has a smaller share of search traffic, but the competition is often lower and the cost per click is cheaper. For some industries it delivers better ROI than Google. We'll tell you if it's worth adding based on your target audience.
How do I know if PPC is worth it for my business?
If people search Google for what you sell and you're not showing up, you're losing business to competitors who are. We'll estimate your likely cost per lead based on your industry and location. If the numbers don't stack up, we'll tell you and suggest alternatives like SEO or social media instead.

Get a free PPC audit

Find out what your Google Ads are actually doing, or what they could be doing.