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Data & Analytics

Data & Analytics.

Turn data into decisions. We help Grimsby businesses set up proper tracking, understand their analytics, and use insights to grow.

Our Expertise

Know What's Actually Working

Most businesses have Google Analytics installed but nobody looks at it, or when they do, they don't know what the numbers mean. We set up proper tracking, build dashboards that make sense, and help you understand which marketing activities are producing results and which are wasting money. Every campaign we run for clients includes proper analytics setup because without it, you're guessing.

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Data & Analytics
100+ Projects Delivered
15+ Years Experience
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Data & Analytics
Why Choose Us

Why Choose
Brink?

We Set It Up Properly

GA4 is more powerful than Universal Analytics but harder to configure. Most installations we audit are missing conversion tracking, have events set up incorrectly, or aren't filtering out internal traffic. We configure GA4 properly from the start, with the events, conversions, and segments that matter for your business. If you're already on GA4 and it's messy, we clean it up.

Dashboards You'll Actually Read

We build custom dashboards in Looker Studio that show the 5-10 metrics that matter for your business, updated in real time. Not 40 charts you'll never look at. A dashboard should answer your most important questions at a glance: how many leads came in, which channels produced them, and what it cost.

We Explain the Numbers

Sending a dashboard link isn't analytics support. We walk you through what the data means, what's changed since last month, and what you should do about it. If traffic dropped, we'll tell you why and what to fix. If conversions went up, we'll tell you what caused it so you can do more of it.

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What's Included

Key features and benefits of our data & analytics service.

GA4 Setup

Proper Google Analytics 4 configuration with event tracking, conversion goals, audience segments, and data filters. Set up correctly from the start, not patched together later.

Custom Dashboards

Looker Studio dashboards that show the metrics that matter for your business. Real-time data, clear visuals, and no clutter.

Conversion Tracking

Track form submissions, phone calls, purchases, and any other action that matters. Know exactly which channels and campaigns produce results.

Insight Reports

Regular analysis of your data with plain-English explanations. What happened, why it happened, and what to do about it.

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Our Process

A proven workflow that delivers predictable results.

01

Analytics Audit

We review your current tracking setup, identify what's missing or misconfigured, and document what needs fixing. Most businesses have gaps they don't know about.

02

Tracking Implementation

We configure GA4 properly, set up conversion tracking, add event tracking for key interactions, and filter out spam and internal traffic. Everything is tested to make sure data is accurate.

03

Dashboard Build

We create custom Looker Studio dashboards tailored to your business. You'll see the metrics that matter, updated automatically, accessible from any device.

04

Ongoing Support

Monthly or quarterly reviews where we walk through your data, highlight trends, and recommend actions. Analytics isn't a set-and-forget exercise.

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Frequently Asked Questions

Common questions about our data & analytics services.

Is GA4 set up correctly on my site?
Probably not fully. Most GA4 installations we audit are missing conversion tracking, event configuration, or proper data filters. We'll audit your setup for free and show you what's missing. Even if you have it installed, there's a good chance it's not capturing the data you need.
What dashboards do you build?
Custom Looker Studio dashboards that pull data from GA4, Google Ads, social media, and any other sources you use. Each dashboard is built around your business questions. If your main concern is lead generation, the dashboard focuses on leads by source. If it's e-commerce, it focuses on revenue and product performance.
Can you help us understand our existing data?
Yes. We audit what you have, explain what the data is telling you, and identify insights you might be missing. Many businesses sit on months of data without ever using it. We turn that into actionable information.
Do we need ongoing analytics support, or is it a one-off setup?
The setup is a one-off, but the value comes from ongoing interpretation. Data is only useful if someone looks at it regularly and acts on what it shows. We offer monthly or quarterly reviews depending on how actively you're marketing.
What does analytics setup cost?
A GA4 audit and cleanup is typically a one-off fixed fee. Dashboard builds are priced per dashboard. Ongoing support is a monthly retainer based on how much analysis you need. We'll scope it out based on your situation and give you a clear quote.
We have Google Analytics but nobody looks at it. Is that normal?
Very normal. It's one of the most common things we hear. Usually it's because the default GA4 interface is confusing and nobody knows what to look for. A custom dashboard that shows you the numbers you care about, in plain language, fixes that. Most clients start checking their dashboard weekly once it's set up properly.

Get your analytics sorted

Find out what's actually working and what's wasting your budget.

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