---
title: Instagram Ads
canonical: "https://brink.agency/services/marketing-agency/instagram-ads/"
description: "Instagram advertising built on creative that fits the platform. Reels, Stories and feed campaigns for visual businesses across Lincolnshire and the UK."
tags: [marketing-agency]
---

## Instagram Advertising

We run Instagram campaigns for businesses across Lincolnshire and the UK, mostly for the kind of company where people need to see something before they buy it. Kitchens and interiors, food and drink, gyms and clubs, salons, shops, anything where the photograph does the persuading.

### Why Instagram Is Different from Facebook

They share an ads platform, so people assume they are interchangeable. They aren't. Facebook tolerates an advert that looks like an advert. Instagram doesn't. The audience skews younger, the tolerance for anything that interrupts is lower, and the format is vertical video first. An asset that performs well on Facebook will often flop here, which is why we build separately for the placement rather than letting one creative stretch across everything.

If your customers are mostly over fifty, [Facebook ads](/services/marketing-agency/facebook-ads/) will usually be the better use of your money. The wider [paid social](/services/marketing-agency/social-ads/) service covers LinkedIn and TikTok as well.

### Creative Is the Whole Game

On search, the intent is already there and your job is to meet it. On Instagram nobody is looking for you, so the creative has to earn attention before anything else can happen. That's why we treat production as part of the campaign rather than something the client sorts out first. Our [video production](/services/creative-design/video-production/) and [photography](/services/creative-design/photography/) teams sit in the same building as the people running the ads, so footage gets shot for the campaign it is going into instead of being repurposed from whatever exists.

### What It Pairs With

Instagram builds demand. [Google Ads](/services/marketing-agency/ppc-advertising/) and [SEO](/services/marketing-agency/seo/) capture it once it exists. Running one without the other is common and usually leaves money behind, because people who discover you on Instagram frequently go and search for you by name a week later. If nothing is waiting for them at that point, the Instagram budget quietly funded someone else's sale.

### What We Will Not Do

We won't run stretched landscape video because it saves a production day. We won't promise results from an account with no usable content and no appetite to make any. We won't tell you Instagram is right for your business if your customers aren't on it. There are enough agencies willing to take that budget without saying anything.