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Branding & Identity

Branding & Identity.

Brand identity design for businesses in Grimsby and Lincolnshire. Logos, colour palettes, brand guidelines, and everything you need to look consistent everywhere.

Our Expertise

A Brand That Looks Like Your Business

Your brand is the first thing people judge you on, usually before they've read a single word on your website. We've built brand identities for businesses across Lincolnshire, from Fluffy Tails' hand-drawn lettering and pastel colour palette to James Street Vets' clean navy and teal identity. Each one started with understanding what the business actually is and who it needs to appeal to.

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Branding & Identity
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Branding & Identity
Why Choose Us

Why Choose
Brink?

We Design for Your Customers, Not for Awards

A logo that looks clever to a designer but confuses your customers isn't a good logo. We design brands that work for the people who need to recognise and trust them. Fluffy Tails' branding uses soft colours and illustrated characters because their customers are pet owners browsing on their phones. James Street Vets got a clean, professional identity because their customers need to trust them with their animals. The audience decides the direction.

Everything Works Together

A logo on its own isn't a brand. You need a colour palette that works in print and on screen, typography that's readable at every size, and guidelines that keep everything consistent whether you're making a social media post or a shop sign. We deliver all of this as a complete system, not a logo file and a wish of good luck.

You Own Everything

Some agencies retain ownership of brand assets or charge extra for different file formats. We hand over everything: vector files, web-ready versions, print-ready versions, and full usage rights. It's your brand, you should own all of it. No ongoing licence fees, no restrictions.

What's Included

Key features and benefits of our branding & identity service.

Logo Design

Custom logo design with variations for different sizes and applications. Horizontal, stacked, icon-only, and reversed versions so your logo works everywhere.

Brand Guidelines

A document that shows how to use your brand consistently. Logo placement, colour codes, typography rules, and dos and don'ts. Essential if anyone else will create materials for your business.

Visual Identity

Colour palette with hex, RGB, CMYK, and Pantone references. Typography selection with web and print options. Supporting graphic elements that extend the brand beyond the logo.

Brand Strategy

Positioning, messaging framework, and tone of voice. Who you are, who you're for, and how you talk about what you do. This is the thinking that sits behind the visuals.

Our Process

A proven workflow that delivers predictable results.

01

Discovery

We learn about your business, your customers, and your competitors. We look at what you like, what you don't, and where your brand needs to work. This shapes the entire creative direction.

02

Concepts

We develop 2-3 distinct brand concepts based on the discovery. Each one takes a different creative direction so you can see the range of possibilities. We present them with context, not just a logo on a white background.

03

Refinement

You pick a direction and we refine it. Colours get finalised, typography gets chosen, logo variations are created for different sizes and backgrounds. Two rounds of revisions are included.

04

Delivery

You receive the complete brand package: logo files in every format you'll need, colour specifications, typography details, and a brand guidelines document that shows how to use everything consistently.

Frequently Asked Questions

Common questions about our branding & identity services.

What's included in a brand identity package?
Logo design with variations, colour palette, typography selection, brand guidelines document, and key applications like business card layout and social media templates. Full packages also include brand strategy, messaging, and tone of voice. We'll scope what you need based on your situation.
How long does branding take?
A complete brand identity takes 4-8 weeks from kickoff to final delivery. Logo design alone is typically 2-3 weeks. The timeline includes discovery, concept development, refinement, and asset preparation. Faster turnarounds can be arranged for simpler projects.
Can you rebrand an existing business?
Yes. We've helped established businesses refresh their brand when it no longer reflects who they are. We assess what's worth keeping, what needs to change, and manage the transition across all touchpoints so nothing gets missed.
What logo files do I receive?
Vector files (AI, EPS, SVG), PNG with transparent background, JPG for web use, and PDF for print. You get colour, black, white, and reversed versions of each. Everything you'd ever need to use the logo at any size on any background.
Do I need brand guidelines?
If more than one person will ever create materials for your business, yes. Without guidelines, your brand drifts. Colours change slightly, the logo gets stretched, fonts get swapped. Guidelines prevent that. Even a simple one-page guide makes a difference.
How is your branding different from online logo generators?
Online generators produce generic symbols from templates. They can't understand your business, your audience, or your competitors. Fluffy Tails' logo features hand-drawn lettering with illustrated rabbit and hamster characters. James Street Vets has a clean typographic mark in navy and teal. Neither of those could come from a template. Custom branding costs more, but the result is something that's actually yours.

Build your brand

Let's create a brand identity that looks like your business, not anyone else's.