Branding & Identity.
Brand identity design for businesses in Grimsby and Lincolnshire. Logos, colour palettes, brand guidelines, and everything you need to look consistent everywhere.
A Brand That Looks Like Your Business
Your brand is the first thing people judge you on, usually before they've read a single word on your website. We've built brand identities for businesses across Lincolnshire, from Fluffy Tails' hand-drawn lettering and pastel colour palette to James Street Vets' clean navy and teal identity. Each one started with understanding what the business actually is and who it needs to appeal to.
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Why Choose
Brink?
We Design for Your Customers, Not for Awards
A logo that looks clever to a designer but confuses your customers isn't a good logo. We design brands that work for the people who need to recognise and trust them. Fluffy Tails' branding uses soft colours and illustrated characters because their customers are pet owners browsing on their phones. James Street Vets got a clean, professional identity because their customers need to trust them with their animals. The audience decides the direction.
Everything Works Together
A logo on its own isn't a brand. You need a colour palette that works in print and on screen, typography that's readable at every size, and guidelines that keep everything consistent whether you're making a social media post or a shop sign. We deliver all of this as a complete system, not a logo file and a wish of good luck.
You Own Everything
Some agencies retain ownership of brand assets or charge extra for different file formats. We hand over everything: vector files, web-ready versions, print-ready versions, and full usage rights. It's your brand, you should own all of it. No ongoing licence fees, no restrictions.
What's Included
Key features and benefits of our branding & identity service.
Logo Design
Custom logo design with variations for different sizes and applications. Horizontal, stacked, icon-only, and reversed versions so your logo works everywhere.
Brand Guidelines
A document that shows how to use your brand consistently. Logo placement, colour codes, typography rules, and dos and don'ts. Essential if anyone else will create materials for your business.
Visual Identity
Colour palette with hex, RGB, CMYK, and Pantone references. Typography selection with web and print options. Supporting graphic elements that extend the brand beyond the logo.
Brand Strategy
Positioning, messaging framework, and tone of voice. Who you are, who you're for, and how you talk about what you do. This is the thinking that sits behind the visuals.
Our Process
A proven workflow that delivers predictable results.
Discovery
We learn about your business, your customers, and your competitors. We look at what you like, what you don't, and where your brand needs to work. This shapes the entire creative direction.
Concepts
We develop 2-3 distinct brand concepts based on the discovery. Each one takes a different creative direction so you can see the range of possibilities. We present them with context, not just a logo on a white background.
Refinement
You pick a direction and we refine it. Colours get finalised, typography gets chosen, logo variations are created for different sizes and backgrounds. Two rounds of revisions are included.
Delivery
You receive the complete brand package: logo files in every format you'll need, colour specifications, typography details, and a brand guidelines document that shows how to use everything consistently.
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Learn more →Frequently Asked Questions
Common questions about our branding & identity services.
What's included in a brand identity package?
How long does branding take?
Can you rebrand an existing business?
What logo files do I receive?
Do I need brand guidelines?
How is your branding different from online logo generators?
Build your brand
Let's create a brand identity that looks like your business, not anyone else's.