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Workflow Automation

Workflow Automation.

Automate repetitive tasks and streamline your operations. We build workflow automation for Grimsby businesses using tools like Make and Zapier.

Our Expertise

Stop Doing Things a Computer Should Do

If someone on your team is copying data between spreadsheets, sending the same email every week, or manually updating records across two systems, that work can probably be automated. We've built automation for Twist and Flip that handles class booking confirmations and CRM updates without staff involvement, and for Tape2Tape that reads race information from their website and generates email campaigns automatically. The time savings are immediate and they're permanent.

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Workflow Automation
100+ Projects Delivered
15+ Years Experience
24/7 Support Available
Workflow Automation
Why Choose Us

Why Choose
Brink?

We Start With Your Process, Not the Tool

We don't show up with a favourite automation platform and try to make your business fit it. We map out how you actually work, identify the tasks that are repetitive, rule-based, and time-consuming, then build the automation around your real process. Tape2Tape's email automation works because we understood their race publication workflow first. The tool came second.

Built to Be Reliable

Automation that breaks every other week isn't automation, it's a different kind of problem. We build error handling into every workflow. If a step fails, the system logs what happened, alerts someone, and doesn't silently lose data. We monitor the automations we build and fix issues before you notice them.

You'll Understand How It Works

We don't build black boxes. Every automation we set up is documented so your team understands what it does and why. If your process changes, you'll know what needs adjusting. We train your team on the basics and handle the complex changes ourselves.

What's Included

Key features and benefits of our workflow automation service.

Process Mapping

Before automating anything, we map your current workflows to understand what happens, when, and why. This is where the biggest opportunities get identified.

Tool Integration

We connect the tools your business already uses. CRM, email, accounting, project management, and anything else with an API. Data flows automatically between systems.

Automated Workflows

Multi-step automations that handle repetitive tasks reliably. Lead routing, invoice processing, data sync, email sequences, report generation, and customer onboarding.

Monitoring & Maintenance

We monitor the automations we build and fix issues before they cause problems. If your process changes, we update the automation to match.

Our Process

A proven workflow that delivers predictable results.

01

Process Mapping

We document your current workflows step by step. What happens, in what order, what data moves where, and who does what. This is where we spot the automation opportunities.

02

Automation Design

We design the automated workflow, choosing the right tools and mapping out triggers, actions, conditions, and error handling. You approve the logic before we build anything.

03

Build & Test

We build the automation, test it with real data, and run it alongside your manual process until we're confident it works reliably. Nothing goes live until it's been thoroughly tested.

04

Launch & Monitor

The automation goes live and we monitor it for the first few weeks. Any issues are caught and fixed quickly. You get documentation and training on how it all works.

Frequently Asked Questions

Common questions about our workflow automation services.

What kinds of tasks can be automated?
Any task that's repetitive, follows rules, and involves moving data between systems. Common examples: new lead comes in, data gets added to CRM and an email goes out. Invoice gets paid, accounts get updated and a receipt is sent. Blog post is published, social media posts are scheduled automatically. If you do the same thing the same way every time, it can probably be automated.
Which automation tools do you use?
Make (formerly Integromat) for complex workflows with lots of steps, Zapier for simpler connections between popular apps, Power Automate for Microsoft-heavy businesses, and custom code when off-the-shelf tools can't do what's needed. We recommend based on your requirements and budget.
How much time can automation actually save?
It depends on the task. We regularly see 80-90% time reduction on automated processes. Tape2Tape's email marketing went from hours of manual work per race to running automatically. Twist and Flip's booking confirmations and CRM updates happen without anyone lifting a finger. The savings compound because the automation runs every single time without exception.
Will automation break if something changes?
Properly built automation handles edge cases and unexpected data. We build in error handling so the system logs issues and alerts you rather than failing silently. When software updates or process changes happen, adjustments are usually straightforward. We offer ongoing maintenance to handle this.
Can automation work with the software we already use?
Almost certainly. Most modern business software has APIs or pre-built integrations. We've connected CRM systems, accounting packages, email platforms, project management tools, booking systems, and custom databases. If your software has an API, we can connect it.
What does workflow automation cost?
Simple single-step automations can be set up in a few hours. Complex multi-system workflows with error handling and monitoring might take a couple of weeks. We price by project based on complexity. Most businesses see the time savings pay for the investment within 2-3 months.

Find out what you can automate

Get an automation audit and we'll show you where the time savings are.