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System Integration

System Integration.

Connect your business systems for seamless data flow. We integrate CRM, accounting, marketing, and operational tools for Grimsby businesses.

Our Expertise

Make Your Systems Talk to Each Other

Most businesses run on multiple systems that don't share data. CRM in one place, accounting in another, marketing in a third, and someone manually moving data between them. We connect your systems so data flows automatically. For James Street Vets, we integrated their website with an online booking platform and VidiVet's virtual vet service. For Benjamin Edwards, we connected their WordPress recruitment site directly to their CRM so job listings and candidate data sync automatically.

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System Integration
100+ Projects Delivered
15+ Years Experience
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System Integration
Why Choose Us

Why Choose
Brink?

We've Done the Difficult Ones

Basic Zapier connections are straightforward. The integrations businesses actually need are usually more involved. James Street Vets needed their website to work with a booking platform and a virtual vet system that weren't designed to talk to each other. Benjamin Edwards needed their recruitment CRM to sync bidirectionally with their website. These are the kinds of problems we solve.

Data Goes Both Ways

Pushing data from system A to system B is only half the job. We build integrations that sync in both directions where needed. When Benjamin Edwards' team updates a job listing in their CRM, the website updates automatically. When a candidate applies on the website, the CRM creates the record. Neither system is the 'master', they just stay in sync.

We Don't Just Connect and Leave

Integration isn't a one-off job. APIs change, software gets updated, and your business processes evolve. We monitor the integrations we build, handle errors proactively, and adjust things when your systems or processes change. You won't find out something broke because a customer complained.

What's Included

Key features and benefits of our system integration service.

API Integration

Direct connections between systems via their APIs. Real-time or scheduled data sync, depending on what the systems support and what your workflow needs.

Data Mapping

Making sure the data in one system matches up correctly with another. Field mapping, data transformation, and validation so nothing gets lost or corrupted in transit.

Custom Connectors

When systems don't have standard integrations, we build custom connections. Middleware, webhooks, or direct database connections for older or specialised software.

Data Migration

Moving data between systems safely. We handle the cleaning, mapping, and validation so the data in your new system is accurate from day one.

Our Process

A proven workflow that delivers predictable results.

01

System Audit

We review every system you use and how data currently moves between them. We identify what's manual, what's duplicated, and what's getting lost. Most businesses have more data silos than they realise.

02

Integration Architecture

We design how data will flow between your systems. What triggers the sync, what data maps to what, and how errors are handled. You approve the design before we build.

03

Build & Test

We build the integrations using APIs, webhooks, middleware, or custom connectors depending on what the systems support. Everything is tested with real data before going live.

04

Deploy & Monitor

Integrations go live with monitoring in place. We track data flow, catch errors, and make sure everything stays in sync. You get documentation covering what connects to what and how.

Frequently Asked Questions

Common questions about our system integration services.

What systems can you integrate?
Most modern business software with APIs or webhooks. We've connected CRM systems (HubSpot, Salesforce, Pipedrive), accounting tools (Xero, QuickBooks), marketing platforms (Mailchimp, ActiveCampaign), booking systems, recruitment platforms, and custom databases. If the software has documentation, we can usually integrate it.
Can you integrate older or custom software?
Often, yes. Older systems might not have APIs, but we can work with database connections, file exports, or custom middleware to bridge the gap. We assess feasibility during the audit and tell you honestly what's possible.
How long do integrations take to build?
Simple integrations using established connectors can be live in a few days. Complex custom integrations with multiple systems and bidirectional sync typically take 4-8 weeks. We give you a realistic timeline after auditing your systems.
What happens when one of our systems gets updated?
Software updates can sometimes change how APIs work, which affects integrations. We monitor for this and fix issues quickly. If you're on a maintenance plan, we handle updates proactively. If you're not, we'll alert you when something needs attention.
Why not just use Zapier for everything?
Zapier is good for simple one-way connections between popular apps. It's not designed for complex data mapping, bidirectional sync, or high-volume data transfer. We use Zapier where it makes sense and build custom integrations where it doesn't. Using the right tool for each job matters.
Do we lose data during the integration process?
No. We test every integration with real data before going live. Data mapping is validated, error handling is in place, and we run the new integration alongside your existing process until we're confident nothing is getting lost.

Connect your systems

Tell us what needs to talk to what and we'll work out how to make it happen.