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CRM Setup & Management

CRM Setup & Management.

CRM implementation and management for Grimsby businesses. We set up, customise, and maintain your customer relationship management system.

Our Expertise

CRM That Your Team Will Actually Use

Most CRM implementations fail because the system doesn't match how the team actually works. We've set up CRM systems for Twist and Flip and Benjamin Edwards, and both are still in daily use because we built them around the business, not the other way around. Twist and Flip's CRM handles customer records, class bookings, and follow-ups. Benjamin Edwards' CRM syncs directly with their recruitment website so candidate data flows in without manual entry.

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CRM Setup & Management
100+ Projects Delivered
15+ Years Experience
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CRM Setup & Management
Why Choose Us

Why Choose
Brink?

We Build It Around Your Process

Off-the-shelf CRM settings rarely match how your business works. We customise pipelines, fields, stages, and automations to fit your actual sales or service process. Twist and Flip's CRM is set up around gymnastics class management. Benjamin Edwards' CRM tracks candidates through a recruitment pipeline. Both look and behave differently because the businesses are different.

Your Team Gets Trained Properly

A CRM your team doesn't understand is a CRM they won't use. We train everyone who needs to use the system, not just a quick walkthrough but proper hands-on training with their real data. We write documentation specific to your setup so new staff can get up to speed without coming back to us.

It Connects to Everything Else

A CRM sitting on its own is just a fancy address book. We integrate it with your website, email marketing, accounting, and any other systems it needs to talk to. When a lead comes in through your website form, it creates a CRM record automatically. When a deal closes, the invoice can be generated. The CRM becomes the centre of how your business operates.

What's Included

Key features and benefits of our crm setup & management service.

Platform Selection

Honest advice on which CRM fits your business. We recommend based on your team size, workflow complexity, budget, and what you need the CRM to do beyond basic contact storage.

Setup & Configuration

Custom pipelines, fields, stages, automations, and reporting. Your CRM is configured to match how your business actually operates, not how the software assumes you operate.

Data Migration

Moving contacts, deals, and history from spreadsheets, old CRMs, or other sources. Data gets cleaned and mapped properly so your new CRM starts with accurate information.

Training & Support

Hands-on training for your team using your real data. Written documentation for your specific setup. Ongoing support for questions, changes, and new staff onboarding.

Our Process

A proven workflow that delivers predictable results.

01

Discovery

We learn how your business handles customers, leads, or clients. What data do you track? What stages does a customer go through? What reporting do you need? This shapes every CRM decision.

02

Platform Selection

Based on your needs and budget, we recommend a CRM platform. HubSpot, Pipedrive, Salesforce, or something else entirely. We're not tied to any vendor so the recommendation is always based on fit.

03

Setup & Customisation

We configure the CRM to match your process. Custom fields, pipeline stages, automation rules, email templates, and reporting dashboards. If you have existing data, we migrate it in clean.

04

Training & Handover

We train your team on the system with their real data. Everyone who uses the CRM gets shown how to do their specific tasks. You get written documentation for reference.

Frequently Asked Questions

Common questions about our crm setup & management services.

Which CRM do you recommend?
It depends on your business. HubSpot is strong for SMEs because of its free tier and built-in marketing tools. Pipedrive is focused on sales and works well for smaller teams. Salesforce is more powerful but more complex and expensive. We recommend based on your specific requirements, not based on which platform is easiest for us to set up.
We have data in spreadsheets. Can you migrate it?
Yes. We migrate from spreadsheets, old CRM systems, email inboxes, and paper records. Data gets cleaned, deduplicated, and mapped properly before import. You won't end up with three records for the same customer.
Do you provide CRM training?
Yes, and we consider it the most important part of the project. A CRM only works if people use it. We train every team member who'll interact with the system, covering their specific tasks and workflows. New staff can be trained later using the documentation we provide.
Can you customise the CRM to match our process?
That's the whole point. Custom pipelines, fields, dropdown options, automation triggers, email templates, and dashboards. If your sales process has five stages, your CRM has five stages. If you track industry-specific information, we add the fields for it.
What if we already have a CRM but it's not working?
We hear this often. Usually the CRM was set up with default settings and nobody took the time to customise it. We audit what you have, identify what's wrong, and either fix the existing setup or recommend a migration if the platform is the wrong fit.
What does CRM setup cost?
A basic setup with data migration and training typically starts from around £1,500. More complex implementations with multiple pipelines, extensive automation, and integrations with other systems can be £3,000-5,000+. We scope the project and quote before starting.

Get CRM that works

Let's find the right CRM for your business and set it up properly.