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Custom Chatbots & Agents

Custom Chatbots & Agents.

AI chatbots and agents that handle customer queries, qualify leads, and automate support for Grimsby businesses.

Our Expertise

A Chatbot That Knows Your Business

Generic chatbots that can only say 'a member of our team will be in touch' aren't useful. We build AI chatbots trained on your products, services, pricing, and FAQs. They answer real questions with real information, 24 hours a day. When a conversation needs a human, the chatbot hands over smoothly with all the context so your team can pick up where it left off.

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Custom Chatbots & Agents
100+ Projects Delivered
15+ Years Experience
24/7 Support Available
Custom Chatbots & Agents
Why Choose Us

Why Choose
Brink?

Trained on Your Data

We feed your product information, service details, pricing, policies, and frequently asked questions into the AI. The chatbot learns to respond accurately about your specific business, not with generic answers that could apply to anyone. If a customer asks about your opening hours, delivery areas, or what's included in a service, the chatbot gives the right answer.

Knows When to Hand Over

Not every question should be handled by AI. Complex queries, complaints, and situations that need judgment get escalated to your team. We build the handover logic carefully so the chatbot captures the relevant information and passes it along. Your team gets a summary of the conversation, not a cold transfer.

It Gets Better Over Time

We review chatbot conversations regularly to identify questions it's struggling with, answers that could be improved, and new topics that need covering. The chatbot is updated and refined based on real interactions. Over the first few months, the accuracy improves noticeably as we fill in the gaps.

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What's Included

Key features and benefits of our custom chatbots & agents service.

Custom Training

Chatbots trained on your specific products, services, pricing, and policies. Not generic responses, but answers that are accurate for your business.

24/7 Availability

Instant responses at any time of day. Customers get answers when they need them, not when your team is at their desk.

Lead Qualification

The chatbot can gather information, qualify leads, and route them to the right person on your team. Enquiries come through with context so your team can respond more effectively.

Human Handoff

When a conversation needs a human, the chatbot hands over with a full summary. Your team gets the context and the customer doesn't have to repeat themselves.

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Our Process

A proven workflow that delivers predictable results.

01

Knowledge Gathering

We collect your FAQs, product information, service details, pricing, and policies. We identify the most common questions your team handles and build the chatbot's knowledge base around those.

02

Build & Train

We build the chatbot, train it on your data, and test it with realistic conversations. Edge cases and tricky questions are handled before launch so the chatbot doesn't embarrass your brand.

03

Deploy & Test

The chatbot goes live on your website, Facebook Messenger, WhatsApp, or wherever your customers are. We monitor conversations closely during the first few weeks and make adjustments.

04

Refine & Improve

We review real conversations, identify gaps in the knowledge base, and update the chatbot. This refinement continues for the first few months until the chatbot is handling the majority of common queries accurately.

Related Services

Explore other services that might interest you.

AI Consulting & Strategy

Strategic AI consulting for Grimsby businesses. We identify where AI can save you time and money, and build a plan to make it happen.

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Workflow Automation

Automate repetitive tasks and streamline your operations. We build workflow automation for Grimsby businesses using tools like Make and Zapier.

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System Integration

Connect your business systems for seamless data flow. We integrate CRM, accounting, marketing, and operational tools for Grimsby businesses.

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Frequently Asked Questions

Common questions about our custom chatbots & agents services.

What can a chatbot actually do for my business?
Answer common questions accurately (opening hours, pricing, what's included), provide product or service information, qualify leads by gathering key information before your team gets involved, book appointments or consultations, and handle basic support queries. The value is in handling the repetitive questions so your team can focus on the complex ones.
How do you train the chatbot on our business?
We start with your FAQs, website content, product information, and any internal documentation. We structure this into a knowledge base the chatbot can draw from. Then we test it with realistic questions, identify gaps, and refine the training until the answers are accurate and useful.
What happens when the chatbot can't answer a question?
It escalates to your team. We configure how that handover works based on your preference: email notification, live chat takeover, or routing to a specific person. The chatbot captures the conversation so far and passes it along, so the customer doesn't repeat themselves.
Where can the chatbot be deployed?
Your website, Facebook Messenger, WhatsApp, Instagram DMs, and most other messaging platforms. We can deploy to multiple channels at once so the chatbot is wherever your customers are.
How much does a custom chatbot cost?
Basic chatbots with FAQ responses start from around £1,000 to set up. More advanced chatbots with lead qualification, booking integration, and extensive training typically range from £2,500-10,000. There's a monthly hosting and maintenance fee on top, usually £50-200/month depending on complexity and conversation volume.
Won't a chatbot annoy my customers?
A bad chatbot will. A good one won't. The difference is in the training and the design. If the chatbot gives accurate, helpful answers and knows when to hand over to a human, customers appreciate getting instant responses. If it loops them through useless menus or gives wrong information, they'll hate it. We build the good kind.

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Let's show you what a custom chatbot could do for your business.

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