---
title: Benjamin Edwards Recruitment Platform
canonical: "https://brink.agency/case-studies/benjamin-edwards/"
pubDate: "2026-02-24T00:00:00.000Z"
author: Brink Marketing Agency
description: "A bespoke WordPress recruitment site that integrated directly with their CRM to handle scale when they outgrew their initial Wix website, supported by email and Google Ads campaigns."
tags: [Web Design, WordPress, CRM, Email Marketing, Google Ads]
---

## The challenge

Benjamin Edwards had reached a tipping point. They built their original site on Wix to get the business off the ground, but as the agency grew, the platform couldn't keep up. 

Recruitment runs on job listings and candidate pools. Managing a handful of roles on a basic website builder is fine, but as their volume increased, the team found themselves bogged down in manual admin. They needed a platform built for their actual workflow, one that could handle more data without creating more work.

## Our approach

We moved them away from Wix and built a custom [WordPress website](/services/web-design/wordpress-support/). Rather than using an off-the-shelf theme, we designed the site around their actual brand to ensure they looked professional in a crowded market.

The most important work happened in the backend. We built a system to handle their two main streams: jobs and candidates. Instead of making the team manage these manually, we handled the [CRM integration](/services/ai-business-systems/crm-setup/) and [system integration](/services/ai-business-systems/system-integration/) to wire the new website directly into their existing recruitment platform. Now, when a role goes live or a candidate applies, the data moves between the website and their internal systems automatically. Nobody has to type anything twice.

With the operational side sorted, we looked at growth. We set up [Google Ads campaigns](/services/marketing-consultancy/ppc-advertising/) to get specific job roles in front of the right people, and built [email marketing](/services/marketing-consultancy/email-marketing/) sequences to keep their existing candidate pool engaged.

## What we delivered

* Custom [WordPress website design](/services/web-design/wordpress-support/) matching their brand
* Backend system for managing job listings and candidate profiles
* Direct [API and system integration](/services/ai-business-systems/system-integration/) with their recruitment CRM
* [Google Ads management](/services/marketing-consultancy/ppc-advertising/) to drive targeted traffic
* [Email marketing campaigns](/services/marketing-consultancy/email-marketing/) to nurture their database

![Benjamin Edwards website design](../../assets/case-studies/benjamin-edwards-website.jpg)

## The results

The new platform removed the ceiling their old Wix site had placed on the business. Because the website and CRM now talk to each other, the team handles significantly more listings and candidates without drowning in admin. 

Combining that technical foundation with ongoing marketing helped them grow the business. The website isn't just a digital brochure anymore; it actually drives placements.