Benjamin Edwards Recruitment Platform

The challenge

Benjamin Edwards had reached a tipping point. They built their original site on Wix to get the business off the ground, but as the agency grew, the platform couldn’t keep up.

Recruitment runs on job listings and candidate pools. Managing a handful of roles on a basic website builder is fine, but as their volume increased, the team found themselves bogged down in manual admin. They needed a platform built for their actual workflow, one that could handle more data without creating more work.

Our approach

We moved them away from Wix and built a custom WordPress website. Rather than using an off-the-shelf theme, we designed the site around their actual brand to ensure they looked professional in a crowded market.

The most important work happened in the backend. We built a system to handle their two main streams: jobs and candidates. Instead of making the team manage these manually, we handled the CRM integration and system integration to wire the new website directly into their existing recruitment platform. Now, when a role goes live or a candidate applies, the data moves between the website and their internal systems automatically. Nobody has to type anything twice.

With the operational side sorted, we looked at growth. We set up Google Ads campaigns to get specific job roles in front of the right people, and built email marketing sequences to keep their existing candidate pool engaged.

What we delivered

• Custom WordPress website design matching their brand
• Backend system for managing job listings and candidate profiles
• Direct API and system integration with their recruitment CRM
• Google Ads management to drive targeted traffic
• Email marketing campaigns to nurture their database

The results

The new platform removed the ceiling their old Wix site had placed on the business. Because the website and CRM now talk to each other, the team handles significantly more listings and candidates without drowning in admin.

Combining that technical foundation with ongoing marketing helped them grow the business. The website isn’t just a digital brochure anymore; it actually drives placements.