Design with Empathy
User Experience (UX) design is about empathy at its core. It’s about understanding the user’s journey, their frustrations, and what they’re trying to achieve.
Clarity over Cleverness
We all love a clever interaction, but it should never get in the way of clarity. If a user has to guess what a button does, the design hasn’t worked.
Consistency Matters
A coherent design system means users learn your interface once and can apply that knowledge everywhere in the application.